Financial Business Acumen Course for Sales Professionals

Next course in Autumn, Details Coming Soon

Financial Business Acumen Course for Sales Professionals

GBP (£) 999.00/Person

Book your Place Now! – Limited slots available!
30% Early Bird Discount for bookings before 17th August 2019
Use code: FBA30

Best suited for:

National Account Managers and Key Account Managers working in Consumer Goods & Services

Course Details:

  • 1 Day Course
  • Max 15 delegates to allow for personalised support

Venue Details:

  • Windlesham Golf Club, Surrey


  • £999

Course Timing:

  • Start – 9:00 AM
  • Finish – 5:30 PM


Module 1: Understanding the concept of Profit and the Impact an Account Manager has on it

  • Pricing – cost price, trade price, retail price
  • Margin vs Mark Up
  • Terminology – Margin, Mark Up, POR, POC
  • Impact of taxes e.g. VAT
  • Profit Calculations

Module 2: Contribution to Margin

  • Buyer’s Metrics
  • Front End Margin
  • Back End Margin
  • Blended Margin

Module 3: Promotional Return on Investment

  • Role of different Promotional Mechanics
  • Promotional Planning
  • Costing out a Promotion
  • Return on investment


  • Industry relevant case study to guide delegates through the course
  • Support materials shared electronically after course
  • Exercises throughout course to consolidate learning including printed handouts for future referral
  • Printed handout of key slides and themes
  • Provision of and training on a financial business acumen tool to use back in day to day role
  • Small training group to allow for extended learning on complex topics
  • Access for 3 months to the course trainer for clarification/follow up on any of the course topics
  • Delicious lunch at a beautiful venue
  • Morning & Afternoon Tea/Coffee and Light Refreshments