Holistic Capability Development Framework

Asbicon Learning launches “Holistic Capability Development Framework” for Modern times

We are pleased to share the launch of Asbicon Learning’s “Holistic Capability Development Framework” designed to provide 360-degree capability for commercial teams in Consumer Goods and Services organisations. To address capability requirements in the changing market landscape, in addition to historic functional training, five new training segments have been added to provide a six-tier Capability Development approach which now includes:

  • Induction Training
  • Functional Training
  • Multi Functional Awareness of Impact
  • Being Future Ready
  • Triggers and Barriers to Success
  • Soft Skills

Asbicon Learning’s capability programs are now designed to be delivered through multiple methods. This will help provide multiple training time and budget options to clients. Programs can now be delivered through:

  • E-Learning
  • Virtual Assisted Learning
  • Classroom Training
  • Coaching and Mentoring
  • Gamification
  • Blended Learning
  • Customised Training

Please have a look at our new and refreshed website for more details. For any further information or to book a training program, please get in touch on

Asbicon Learning’s Holistic Capability Development Framework – Proposition Video

Asbicon launches E-Learning for Consumer Goods-Test Drive it on us!

We are delighted to announce that several of Asbicon’s Training modules for Consumer Goods professionals are now available as e-Learning capsules through Asbicon’s Learning Management System. Each of our e-Learning capsules is completely self-led yet highly engaging through our interactive activities and role-plays. You will be taken through the training by consumer goods experts who will use real-life examples based on their own experiences.

We are pleased to share that the following 5 learning capsules are now available to purchase online:

G1 – Channel, Customer and Consumer Landscape Mapping

G2 – Understanding the Customer, Shopper and Consumer

G3 – Structured Selling Framework

G4 – Basic Negotiation

G5 – Basic Distributor Management

Launch Offer on G1 – Free Trial!


G1 – Channel, Customer and Consumer Landscape Mapping normally costs £99.00 but we have a fabulous Launch Offer whereby the first 100 registrations for this course will receive it at no charge whatsoever. This Offer is only available until Thursday 19th October 2017 for the first 100 registrants (whichever comes first). Click Here to redeem the offer at no charge to you.

In this post we would like to focus a little on our first training capsule within the G Module:

G1 – Channel, Customer and Consumer Landscape Mapping

Who is this Course for?

First/ Entry Level Sales Executives who are new to either your company or new to a sales role.

Learning Capsule Highlights

This learning capsule is designed to help you build a targeted sales territory plan for every customer segment using proven practices and industry insights. It will also help you build important customer relationships, and gain insights to develop and grow potential accounts. Key elements include:

  • Understanding the definition and differences between Channel, Customer and Consumer.
  • Understanding the various trade channels and customers by different segments.
  • Importance of your business to these channels and customers.
  • How to create a journey plan.

As you will be one of our very first training delegates and clearly experienced in your field, if possible we would very much appreciate your feedback on the training so that we can continue to improve our e-Learning program. 

Whilst it could be possible that this capsule may not be directly relevant to you in your current role it may well be of use to your junior sales teams. In addition it could well give you a flavour of the type of training we offer so we would love your feedback ahead of potentially rolling it out within your wider organisation. Furthermore you may also find that there are other capsules within our GAIN framework that may suit your own individual requirements.

Finally, please feel free to share this offer with any colleagues leading the Learning & Development function within your company.

If you would like to see a flavour of how the e-Learning module works please see the short video below or click on the link.

Don’t forget to Test Drive the training on us at absolutely no cost to you – Click Here

We really hope that you enjoy the training and we would love to know what you think of it by sending an email to

Look forward to hearing from you.


Team Asbicon Learning

(Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services, Design Services & IT solutions providing Retail & Distribution effectiveness to its clients)

Featured Video Play Icon

Asbicon e-Learning: World Class Training for Consumer Goods Specialists – A Sneak Preview

Asbicon Learning is pleased to share the imminent launch of its e-Learning training programs. These World Class programs are specially designed for the Consumer Goods and Services sector based on Asbicon’s trademarked methodology “GAIN and WIN”. All of Asbicon Learning’s training programs are designed to help Consumer Goods and Services organisations and individuals Win in Sales and with Shoppers.

Please look out for the official launch communication coming soon… In the meantime, we thought you might enjoy a sneak preview of our industry leading programs as shared in the video above. We believe there is nothing like it available currently, if you feel otherwise we would love to hear from you to make these even better.

To keep up to date with communications from Asbicon Learning and to be the first to know of interesting developments and our launch, please subscribe to our Discussions/ Blog. If you are a Sales Manager and / or an HR Manager, please get in touch to see how we can support the development of your Sales Capability and Shopper Marketing Capability. You can write to us on

(Asbicon Learning is a part of the Asbicon Group ( Asbicon is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbicon enables this through its 5 verticals of Capability Development, Design services, Assisted Advisory, Research & Data services providing Retail & Distribution effectiveness to its clients)