“I spent 4 years working for Walgreens Boots Alliance, and during my time there as a global Vice President, managing the global healthcare innovation and Boots brands business, I had the pleasure of working with Asbicon. At the time, we were facing significant performance issues due to the complexity of our portfolio in the UK, and needed help for various Category Management projects at Boots. After agreeing on a clear brief, Asbicon’s team took to the task. I was impressed with the thought, rigour, experience and enterprise they brought to the project. The fact that they have in-house practically all aspects of the services we needed, for example Design, Analytics, Research etc supporting their Consultancy and Advisory function really helped. They delivered high quality work, in line with the agreed timelines, and helped us a lot translating the output to in-store execution and sales growth. I wish them all the best, and hope to work with them again in the future.”
“I have had long and a good relationship with Asbicon for many years.They have provided end to end solutions on sales transformation to us. They have worked with us on providing sales consulting & training across all levels through their partnership with Kantar Retail. They have also supported us in creating sales collaterals, training & message videos. Through their strong understanding of the Consumer Goods sector, they have added a real value to our sales function needs. We wish them all the best.”
“Some four years back we had hired Dezign Services to create our brand identity package for us. We have been working with them since then on a regular basis. I must admit we have been quite impressed by the output they have delivered. They were very quick to read our mind in terms of identity we were wanting to have for our brand and the vision and brand statement that we had in our mind. We really appreciate Dezign Services for the flexibility and efficiency in which Dezign Services has delivered the project. The biggest strength of the company is that they are very responsive even on a short notice. If any iteration or modification needs to be done they are very good to respond to the demands. Its been great working with them. Needless to say we are happy, we are extremely satisfied with the result. Thank you for helping us.”
“Hi, I am Arup Ray, Head of Strategy for GSK India. Asbicon Learning have delivered training programs for the Modern Trade & General Trade teams for GSK India. We have been impressed with their depth and Breadth of knowledge not only about the Indian market but also best practices across the world. I think my teams have gained immensely from the approach and delivery of the programs and we wish Asbicon all the best.”
“Hi, I am Isnova Mutiarachmi. I am the Head of Modern Trade for Samsung Indonesia. Asbicon in partnership with Kantar Retail have supported us in multiple Modern Trade projects including on Joint Business Planning Strategy, Shopper Marketing and Profitability. Their approach has been very helpful to our teams and we wish them all the best.”
“Growing and developing our people is a key pillar of the Kellogg People Strategy. We are committed to invest in our teams to build functional capabilities – enabling us to win in traditional as well as alternate Go To Market channels. In line with our sales strategy of Winning in Alternate channels; we wanted to invest ahead of time to lead the charge in Modern Trade. Winning in Modern Trade is an attempt to partner with the MT channel team to build capability – enabling us to stay ahead of competition, serve customers’ effectively and drive performance indices. We decided to partner with Asbicon to leverage their global footprint in the capability building space as well as their deep expertise in the Consumer Goods and Retail sector.
Ankur and team have done a splendid job of tailoring this virtual learning program to Kellogg’s needs and participant skill levels. As the Sales HR Partner, I have seen participants employ the concepts learnt- with great results. The Asbicon team helped the participants discuss, debate and land on several takeaways they could apply to their current business situations. Ankur is refreshingly streetwise with a pragmatic business focus and based his coaching on actual sales and management experience. He is also an excellent facilitator and helped participants address many of their business situation challenges. We are impressed with Ankur’s sales coaching methodologies on sales approach, exposure to communication skills, sales fundamentals, etc. which has helped sharpen our team’s thinking.
Great work Team Asbicon, keep building on !”